Anta Sports Products has completed the acquisition of a 29.06 percent stake in Puma SE from Artemis SAS, the Pinault family investment vehicle, for 1,505.5 million euros in cash, making the Chinese group Puma’s largest shareholder after all regulatory approvals cleared. Puma CEO Arthur Hoeld welcomed the deal as a vote of confidence in the brand’s strategy, and both sides said Puma will continue to operate independently with its own management, governance and brand identity.
The deal lands as Puma works through a difficult 2026, which management has called a transition year: second-quarter sales fell 9.4 percent on an organic basis to 1.69 billion euros, and the company reported a record 645 million euro net loss for 2025. Anta said the investment is a milestone in its globalization strategy and that it has no plans for a takeover offer, while planning to seek representation on Puma’s supervisory board.