Salesforce said on Tuesday it has entered a definitive agreement to acquire Braze, the customer engagement platform, for approximately 5.66 billion dollars in enterprise value, with holders of Braze Class A common stock to receive 47.50 dollars in cash per share. The transaction is expected to close in Salesforce’s fiscal 2028, subject to approval by Braze shareholders and required regulatory approvals, and Salesforce said there is no anticipated change to its fiscal 2027 guidance. Patrick Stokes, Salesforce’s president for applications and marketing, said Braze turns live customer behaviour into personalised engagement at scale and will be combined with Marketing Cloud, CRM and Data 360, while Braze chief executive Bill Magnuson said the company will keep building as Braze; Salesforce shares fell about 3 percent after the announcement, Investing.com reported.
Salesforce agrees to buy Braze for 5.66 billion dollars
Salesforce has agreed to acquire customer engagement platform Braze for about 5.66 billion dollars in enterprise value, paying 47.50 dollars in cash for each Braze Class A share.
Why it matters: The deal folds a real time, AI assisted engagement platform into Salesforce Marketing Cloud and Data 360, and tests investor patience with another large acquisition, with Salesforce shares down about 3 percent after the announcement.
Data as of Terms from Salesforce's own announcement of Tuesday October 20, 2026, read in full; the release states no separate consideration for Braze Class B shares. Share reaction from Investing.com reporting the same morning. Developing item.
Sources
- Salesforce Signs Definitive Agreement to Acquire Braze - Salesforce, via Business Wire - 2026-10-20
- Salesforce to buy Braze for $5.7 billion, CRM shares slide 3% - Investing.com - 2026-10-20