New York Times in talks to buy Letterboxd for 330 million dollars

The New York Times Company has entered exclusive negotiations to acquire Letterboxd, the film social platform, for 330 million dollars, according to the Times' own reporting.

Why it matters: The price, against projected earnings of about 15 million dollars this year, shows the Times paying for audience rather than profit as it hunts younger subscribers beyond news.

Data as of TechCrunch report of November 6, 2026, read in full in this run, relaying the New York Times' own report of exclusive negotiations; the Times declined to comment and the talks rest on anonymous sourcing, so the item is single-sourced at origin. Developing item.

The New York Times Company has entered exclusive negotiations to acquire Letterboxd for 330 million dollars, according to the Times’ own reporting, relayed by TechCrunch. Letterboxd, a social platform for film fans founded in New Zealand, reported 28 million users in April, up from 3 million in January 2021, with more than half of its users under 35.

The platform is free with a paid tier for advanced features, and its projected earnings for this year are estimated at 15 million dollars, roughly 4.5 percent of the reported price. Film studio A24 was interested but was priced out, and Sony also showed interest, according to the report. The Times declined to comment.

New York Times in talks to buy Letterboxd for 330 million dollars

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