Oura announced on Tuesday that it is acquiring Counsel Health, an AI-native primary care company, for 625 million dollars. Counsel’s service, which pairs a chat-based medical AI with access to licensed physicians, was integrated into the Oura app in June, and the companies plan to expand it across preventative, acute, specialty and chronic care. Counsel chief executive Muthu Alagappan will join Oura as chief clinical AI officer along with the company’s 70 employees, and TechCrunch reported the deal is expected to close before the end of 2027.
Oura acquires Counsel Health for 625 million dollars
Oura announced on Tuesday that it is acquiring AI-native primary care company Counsel Health for 625 million dollars, weeks after postponing its planned IPO.
Why it matters: The deal moves Oura from biometric tracking into delivering medical care itself, putting a licensed-physician service inside the ring maker's app.
Data as of Company announcement of November 10, 2026, carried by BusinessWire and reported in full by TechCrunch the same day; Endpoints News and STAT carried the same 625 million dollar figure.
Sources
- Oura to acquire AI-native primary care startup Counsel Health for $625M - TechCrunch - 2026-11-10